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Penn State WR KeAndre Lambert-Smith joins PA-based sports talent firm

The Penn State WR is the third Nittany Lion to sign with the firm since May.



Penn State football, Naeshaun Montgomery, Crystal Ball, 2025 recruiting
Jan 2, 2023; Pasadena, California, USA; Penn State Nittany Lions wide receiver KeAndre Lambert-Smith (1) celebrates with teammates after scoring a touchdown in the fourth quarter against the Utah Utes in the 109th Rose Bowl game at the Rose Bowl. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

On Saturday, it was announced that Penn State WR KeAndre Lambert-Smith had signed with Inch & Co. Sports, a new PA-based sports talent firm. Lambert-Smith becomes the third Penn State football player to sign with the firm in the last month. The founders of Inch & Co. Sports, John and Jeff Inch, and their larger network of PA-based companies, have become increasingly involved in Penn State’s NIL and athlete representation landscape over the last year.

KeAndre Lambert-Smith signs with PA-based sports talent firm

On Saturday evening, Inch & Co. Sports announced via its social media pages that the organization had signed KeAndre Lambert-Smith. The Penn State WR is coming off a budding end to the 2022 season, where he hauled in 8 catches for 207 yards and 2 touchdowns in the Nittany Lions’ final two games. Reporting out of spring practice indicated that Lambert-Smith had separated himself from the pack of Penn State receivers.

“He’s been really good so far this spring,” Penn State head coach James Franklin said. “We need him to be THE guy, a true number one [receiver], not just at Penn State but really in the [Big Ten] and a guy that people are talking about nationally.”

Inch & Co. Sports establishes itself in the Penn State football NIL landscape

Inch & Co. Sports is a York County, PA-based sports talent firm. The company’s founders, brothers John and Jeff Inch, are credited with starting “one of the fastest growing real estate construction companies in the U.S.” According to the firm’s website, its mission is “Representing our athletes with integrity and originality…Whether it’s giving back to the underprivileged, monetizing their image, or guiding them through a professional decision; building trust through honesty is our goal.”

KeAndre Lambert-Smith is the third Penn State football player to sign with the organization since May. The firm first signed QB Beau Pribula, who was a standout at York Central High School, on May 16. Inch & Co. added CB Johnny Dixon later in the month.

Over the last several months, the Inch & Co. network of companies has been establishing itself in the Penn State NIL landscape. In December, the company made headlines when it provided Teslas via a NIL partnership to four Nittany Lions – QB Drew Allar, LB Abdul Carter, CB Kalen King, and OT Olu Fashanu. Pribula was added to the partnership several weeks later.

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Matt is a co-owner and Editor in Chief of Basic Blues Nation. Launched in 2022, Basic Blues Nation is one of the fastest-growing websites covering all Penn State athletics, with over 3.5 million readers in 2023. Matt is also a credentialed member of the Penn State football beat, and is a member of the Football Writers Association of America.


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