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Penn State QB Drew Allar uses NIL to raise $30,000 for youth sports

Even as he prepares for what is likely his first season as the Penn State starting QB, Drew Allar showed that there’s still time to give back to a good cause.

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April 15, 2023. Penn State QB Drew Allar warms up before the annual Blue-White Game in April. Credit: Grace Carella // Basic Blues Nation, 2023.

With the season less than two months away, Drew Allar is preparing for what is likely his first season as the Penn State football starting QB. However, the sophomore signal caller recently still found time to devote to a good cause. This week, Allar used a NIL partnership with Kellogg’s Frosted Flakes Mission Tiger program to raise $30,000 for local youth sports initiatives.

Penn State QB Drew Allar raises money for local youth sports through NIL

On Wednesday, Penn State QB Drew Allar held a NIL event in Bellefonte to support his partnership with the Mission Tiger program run by Kellogg’s Frosted Flakes. As part of the Mission Tiger program, Kellogg’s donates $2 from every purchase of Frosted Flakes to DonorsChoose, which uses the money to increase access to youth sports at local middle schools. The highlight of the event Wednesday was when Kellogg’s presented Allar a $30,000 check, which will be used to support sports programs at Pennsylvania middle schools. 

“I know youth sports is on a decline right now in number of participants, so I just want kids to have the resources to go out and just enjoy themselves because, at the end of the day, it’s a game, and it’s meant to be played and have fun and go out and make friends,” Allar told the assembled media as to why he supports the Mission Tiger program. According to the Penn State QB, the money raised will go towards uniforms, training equipment, and sports gear at middle schools across the state.

Allar looks to take Penn State football to new heights

Penn State football has sky-high expectations in 2023. For better or worse, those expectations primarily reside on the performance of the young Penn State QB. The No. 1 overall QB in the class of 2022, according to 247Sports, many Nittany Lions fans hope that Allar can be the missing piece to propel Penn State to the Big Ten Championship and College Football Playoff. 

But Allar recognizes that for all those end-of-season goals to come to fruition, the hard work must be done now. According to the Penn State QB, the entire team has embraced the “1-0” mantra through summer conditioning. “The strength staff has had a lot of high expectations for us, and I think we’re doing a great job of not only living up to those standards and expectations but surpassing them,” Allar said Wednesday. “I think we have a lot of great role models on our team that have taken the younger guys under their wing and showed them how to operate as a Penn State football player and how to handle their business on the field and off the field.”

Penn State football opens the season on September 2 when it takes on West Virginia inside Beaver Stadium at 7:30 PM. 



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Matt is a Co-owner and Editor in Chief of Basic Blues Nation. Launched in 2022, Basic Blues Nation is one of the fastest-growing websites covering all Penn State athletics, with over 3.5 million readers in 2023. Matt is also a credentialed member of the Penn State football beat, and is a member of the Football Writers Association of America.

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