Penn State QB Drew Allar announces new NIL deal and event

On Tuesday, Penn State QB Drew Allar announced a new NIL partnership and subsequent event that will be taking place this week in the State College area. Despite his already high profile, such announcements have been a rare occurrence for the prospective Penn State football starting QB in his career to date.

Drew Allar announces NIL partnership to help support local youth athletic programs

Drew Allar has a new NIL partnership supporting local athletic programs through Kellogg’s Frosted Flakes Mission Tiger initiative, the Penn State QB announced on his Instagram Tuesday. As part of the Mission Tiger program, Kellogg’s donates $2 from every purchase of Frosted Flakes to DonorsChoose, which uses the money to increase access to youth sports at local middle schools. “Football has given me an opportunity to stay active and play the sport I love, so I’m excited to partner with Mission Tiger to help more kids have fun and get in the game,” Allar wrote in his social media post announcing the NIL deal.

In addition, Allar announced that he will be rolling out the new partnership with Mission Tiger by hosting an event in the State College area today (July 12). Allar will be appearing at the Giant grocery store in Bellefonte, Pennsylvania, today from 11 AM – 1 PM, along with the popular Frosted Flakes’ mascot, Tony the Tiger, to promote the Mission Tiger program.

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Allar maintains a surprisingly low NIL profile

Despite not starting a game in his young career, Drew Allar is already one of the most well-known Penn State football players. The former five-star QB, rightfully or not, holds the expectations of the Nittany Lion faithful as the missing piece to unlock Penn State’s full potential. In today’s era of college football, Allar’s high visibility creates an opportunity for the Penn State QB to be an active participant in the NIL space.

However, this has not necessarily been the case to date for the budding Penn State football star. On3 projects Allar’s NIL value to be approximately $335,000. While still a large amount of money for a college athlete, that would give Drew Allar the 135th largest brand size in college football. For perspective, incoming Texas freshman QB Arch Manning has a NIL value of $2.8 million, and reigning Heisman Trophy winner Caleb Williams’s brand is valued at $2.6 million.

But Allar seemingly prefers a lower profile as compared to the distraction that increased visibility could create. “I’ve probably turned down a lot more deals than what I’ve done, just because I don’t want to be taking time out of what I love doing with school and football to be traveling like two hours to go do something that I may like doing or may not like doing,” Allar said on a recent episode of the Next Up with Adam Breneman podcast.

Allar does have several well-known NIL deals, such as his sponsorship with Inch & Co which afforded him a new Tesla. But more of his public partnerships have been about giving back to the community. On top of his latest collaboration with Mission Tiger, Drew Allar also published a children’s book last year, the proceeds of which go back to his youth football program in Medina, Ohio.

While Nittany Lions fans await to see what Drew Allar can do on the football field this fall, they should be happy to see that the young Penn State QB appears to be taking all the right steps off of it.

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