The association's founding could lead to a profound change in the college athletics structure.
The prospective Penn State starting QB will be appearing on Wednesday to promote his new partnership and support local youth sports.
More NIL movement for the Penn State football program.
Penn State football coach James Franklin just made one of his boldest statements to date regarding the Nittany Lions' NIL situation.
The new Pennsylvania-based company has now added some of its biggest names from the Penn State football roster to date.
Created by a merger of two prominent collectives, Happy Valley United hopes to be a NIL game-changer for Penn State football.
After an up and down collegiate career, Sean Clifford ended his time at Penn State on a high note.
The Penn State WR is the third Nittany Lion to sign with the firm since May.
Urban Meyer didn't hold back with his thoughts on NIL collectives.
Today, three new Penn State football NIL deals were reported.
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