On Saturday, it was announced that Penn State WR KeAndre Lambert-Smith had signed with Inch & Co. Sports, a new PA-based sports talent firm. Lambert-Smith becomes the third Penn State football player to sign with the firm in the last month. The founders of Inch & Co. Sports, John and Jeff Inch, and their larger network of PA-based companies, have become increasingly involved in Penn State’s NIL and athlete representation landscape over the last year.
KeAndre Lambert-Smith signs with PA-based sports talent firm
On Saturday evening, Inch & Co. Sports announced via its social media pages that the organization had signed KeAndre Lambert-Smith. The Penn State WR is coming off a budding end to the 2022 season, where he hauled in 8 catches for 207 yards and 2 touchdowns in the Nittany Lions’ final two games. Reporting out of spring practice indicated that Lambert-Smith had separated himself from the pack of Penn State receivers.
“He’s been really good so far this spring,” Penn State head coach James Franklin said. “We need him to be THE guy, a true number one [receiver], not just at Penn State but really in the [Big Ten] and a guy that people are talking about nationally.”
Inch & Co. Sports establishes itself in the Penn State football NIL landscape
Inch & Co. Sports is a York County, PA-based sports talent firm. The company’s founders, brothers John and Jeff Inch, are credited with starting “one of the fastest growing real estate construction companies in the U.S.” According to the firm’s website, its mission is “Representing our athletes with integrity and originality…Whether it’s giving back to the underprivileged, monetizing their image, or guiding them through a professional decision; building trust through honesty is our goal.”
KeAndre Lambert-Smith is the third Penn State football player to sign with the organization since May. The firm first signed QB Beau Pribula, who was a standout at York Central High School, on May 16. Inch & Co. added CB Johnny Dixon later in the month.
Over the last several months, the Inch & Co. network of companies has been establishing itself in the Penn State NIL landscape. In December, the company made headlines when it provided Teslas via a NIL partnership to four Nittany Lions – QB Drew Allar, LB Abdul Carter, CB Kalen King, and OT Olu Fashanu. Pribula was added to the partnership several weeks later.
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